Monthly Archives: April 2020

  • Boost Your PR Strategy to Generate More Leads

    For companies,the bottomline is an important consideration for every move they make. Of course,you want a profitable venture,one that can give a good return on investment in the shortest time possible. The way that most companies improve their processes,however,determines whether they will be afloat for a long time.

    Aside from lead generation services,which give you a higher sale potential,you also need a good PR strategy. Here’s why:

    You Need Brand Consistency

    Across platforms,the messaging you may be showing to clients could look scattered and confusing. This is what happens when you don’t have a good PR strategy. Instead of having one coherent brand voice,it will seem like your Facebook page,Twitter profile,Instagram account,and Pinterest boards belong to different companies. Having a PR strategy will help you unify the voice of your company to make your branding more consistent.

    You Can Focus on Platforms that Convert

    The leads you generate can come from several platforms. If you are tracking everything,as you should,you will know which platforms are giving you the most traffic and quality leads. You can then focus on strengthening your marketing on those platforms,and reinforcing other platforms that don’t convert. A PR strategy tailor-fitted to the platform you are targeting will help you come up with campaigns that are more effective in your focus platform.

    You Need to Build Authority

    Part of a good PR strategy is identifying connections you want to nurture and grow. This means instead of reaching out to just any influencer or blog to attend your events or give your brand a shoutout,you are choosing those whose branding goes well with your company’s ethos. Customers these days look for authenticity,so it pays to only be connected with personalities who believe in the same thing as your business.

    With a good PR strategy,you can generate leads that convert because they know that you are authentic and authoritative in your niche. If you already have a strategy in place,check it for areas that need improvement.

    For more information,visit:[dcl=7550]

  • Essential Steps to Boost Your Social Media Following

    Mature digital marketers understand that an account’s number of followers isn’t equivalent to its true value. However,having a huge following isn’t exactly a terrible thing,either. That’s why professionals undergo search engine optimization training to improve these numbers,among many things. Whether you like it or not,social media users look at these numbers,which affects their decision whether to follow you or not. Better social media following means you’ll have bigger chances to reach a wider audience and increase your influence. So,how exactly can you boost your social media following? Here are some ways:

    Optimize Live Streaming Videos

    One of the things about social media that digital marketers can capitalize on is its immediacy. If you have something to share with your audience,you can do it right away with a live video. When done properly,you can expect increased brand awareness,new followers,and better engagement with your exisiting audience.

    Share Better Content

    Proper social media marketing isn’t just about curated feeds and scheduled posts. More than the quantity,it’s all about sharing high-quality,professionally curated content that’s specifically created for increased social media following. Instead of focusing on “branded” content,it’s more effective to create posts that people can relate to. What kind of tone should it have รข funny or emotional? Try to make each post unique and personal. After all,you’re trying to connect to people.

    Follow Relevant Accounts

    Getting a follow usually starts with being a good follower. Look for the accounts of real people and businesses that are similar or relevant to yours and give them a follow. This is the first step to build your own following,as this will allow you to interact with others within the same industry or have similar interests. Often,a simple follow can guarantee you a follow back,especially once they’ve seen how valuable your content is.

    For more information,visit:[dcl=7546]

-